From the desk of Erin Williams of Millennia Models & Williams Talent and Erin Williams Coaching
Whether deciding to shoot headshots, adding to your fashion portfolio, finding someone to capture the essence of a special event or simply shooting corporate publicity photos, one of the most important variables to consider is the contribution of the photographer to your project. Although you may be thinking, "DUH, Erin", most people approach this without including some of the most important aspects of the process.
You can surf the internet and sample work from different shooters and see what they have produced in the past, however, that does not mean that you will personally receive that same caliber of work or finished product. Be aware that all images a smart photographer displays on his site are the best of the best he has ever produced; his pride and joy. You have no idea whether it took him 500 shoots to produce one great image or whether he produces that standard of work on almost any client.
There are two major contributing factors in this formula. 1) Make sure the photographer has experience shooting the type of images you intend to capture during your shoot. If you hope to utilize his services, you have every right to ask questions and determine his expertise. There is a big difference between a good image and an amazing image. That scale typically lies within the realm of the photographer's skills. 2) No matter how great the photographer is he can only capture what truly exists in front of the camera. His job is to use his expertise to showcase what the subject emits physically, emotionally, etc. Any photographer will tell you that working with a subject that gives him nothing but the "deer in the headlights" expression is difficult to make look good...much less amazing. Whether a novice or a pro...you will find that rapport is absolutely essential. There is nothing worse than doing all you can to prepare for a shoot, paying good money, etc. only to participate in an experience that was uncomfortable and sometimes, mildly painful to navigate. The best way to circumvent this is to meet the photographer before securing them for your shoot. While many photographers don't extend an invitation to "consult" for free, many will, and it gives you the opportunity to see if you feel comfortable with him/her and can see yourself "vibing" with them and achieving your personal goals for your project.
If you are planning a shoot in Houston for any of the aforementioned assignments, do your research to narrow it down to photographers you are inspired by. Once done...meet with them to help develop your concept further. To schedule a free consult with Brett Chisholm, my recommended photographer, email his assistant and visit his work by logging on to his site, www.brettchisholm.com
